DMCA Counter-Notice Guidance

Only send a counter-notice if you have a good-faith belief that the material was removed or disabled as a result of mistake or misidentification. A counter-notice is a legal statement. Do not use it simply because you disagree with the complaint.

1. Your physical or electronic signature.
2. Identification of the material that was removed or disabled.
3. The location where the material appeared before removal, such as a creative ID, campaign ID, or URL.
4. A statement under penalty of perjury that you have a good-faith belief the material was removed or disabled because of mistake or misidentification.
5. Your name, mailing address, and telephone number.
6. A statement that you consent to the jurisdiction of the appropriate federal district court and will accept service of process from the claimant or that claimant's agent.

Send your counter-notice to the same DMCA contact listed on the main policy page. Include enough detail for us to match your response to the original claim quickly.

If we receive a facially valid counter-notice, we may forward it to the claimant. Unless the claimant notifies us that they filed an action seeking a court order, we may restore the material after the statutory waiting period.

Until that process runs, the affected creative or campaign material may remain disabled.

• Keep records showing your rights to use the disputed content.
• Reference the exact creative or campaign affected in your reply.
• Use the same email address that manages the affected Ad-API account when possible.
• Consult your own legal counsel if you need advice about whether a counter-notice is appropriate.