Legal

Acceptable Use Policy

This policy describes what you may and may not do when using the Ad-API platform. Violations may result in immediate account suspension.

Last updated:[DATE PLACEHOLDER — founder to update before launch]
⚠ Founder action required: Replace all [PLACEHOLDER] sections below with your final AUP text. Consult an attorney — this document has direct legal and enforcement implications.

1. Overview

This Acceptable Use Policy ("AUP") is part of our Terms of Service and applies to all users of the Ad-API platform. By using the platform, you agree to comply with this AUP. We reserve the right to suspend or terminate access for any violation.

2. Permitted Uses

You may use Ad-API to:

  • Build and operate legitimate advertising campaigns and integrations.
  • Test and develop software against the Ad-API sandbox environment.
  • Automate ad delivery, reporting, and optimisation within agreed rate limits.
  • [PLACEHOLDER — any additional permitted commercial uses.]

3. Prohibited Content

You may not use Ad-API to serve, promote, or facilitate any content that:

  • Is illegal under applicable law.
  • Promotes violence, hate speech, or discrimination.
  • Constitutes child sexual abuse material (CSAM) or endangers minors.
  • Is deceptive, fraudulent, or constitutes malvertising.
  • Infringes third-party intellectual property rights.
  • Advertises counterfeit goods, illegal weapons, controlled substances, or regulated financial products without appropriate licences.
  • [PLACEHOLDER — any additional prohibited content categories.]

4. Prohibited Technical Conduct

You may not:

  • Attempt to gain unauthorised access to any part of the platform, other accounts, or underlying infrastructure.
  • Reverse-engineer, decompile, or disassemble any portion of the Service.
  • Use the API to generate artificial clicks, impressions, or traffic (click fraud).
  • Interfere with or disrupt the integrity or performance of the Service (DoS/DDoS).
  • Scrape or harvest data from the platform beyond what is permitted by the API.
  • Use the Service to transmit malware, viruses, or other malicious code.
  • [PLACEHOLDER — any additional prohibited technical uses.]

5. Rate Limits and Fair Use

[PLACEHOLDER — describe your rate limiting policy: requests per second/minute/day per tier, consequences of exceeding limits, and how to request higher limits.]

6. Ad Quality Standards

All ad creatives and campaigns submitted through Ad-API must comply with:

  • IAB Tech Lab guidelines for digital advertising.
  • Applicable national advertising standards (e.g., FTC guidelines in the US, ASA in the UK).
  • [PLACEHOLDER — any additional ad quality requirements.]

7. Enforcement

Violations of this AUP may result in:

  • Immediate suspension of API access without notice.
  • Permanent termination of your account.
  • Reporting to appropriate law enforcement authorities where required by law.
  • [PLACEHOLDER — any financial penalties or claims for damages.]

We will use reasonable judgment in applying this policy and may give notice before taking action for minor or first-time violations.

8. Reporting Violations

If you become aware of a violation of this AUP, please report it to [email protected]. We investigate all credible reports.

9. Changes to This Policy

We may update this AUP at any time. Material changes will be communicated via email or a platform notice. Continued use after the effective date of changes constitutes acceptance.

10. Contact

[PLACEHOLDER — legal entity name]

Abuse reports: [email protected]

General legal enquiries: [email protected]